Recipes for Expansion
Get inspired by the stories of successful companies
Czech companies are technical masters. But where we often fall short is in building scalable sales
and marketing abroad. Successful expansion is no longer about random contacts or heroic efforts from salespeople.
It’s built on data, processes, and automation. Our goal is to inspire you to build an export “machine” that works. We bring you
practical strategies and interviews with company directors who’ve done it — openly sharing what worked and which mistakes
they would never repeat.
Rohlík and their recipe for expansion
How did the Czech online supermarket Rohlík succeed abroad and beat Amazon in Germany.
An interview with Martin Dlouhý, a key figure responsible for Rohlík’s expansion into Budapest, Vienna, and Germany, reveals how challenging it is to build a B2C company from scratch in a new country – and how crucial company culture, a local team, and a clear brand philosophy truly are.